| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-502-083 | Inside Intel Inside | Moon, Youngme;Darwall, Christina | Marketing | Consumer Psychology and Product Decision( 741 U3720 ) |
| 2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Consumer Psychology and Product Decision( 741 U3720 ) |
| 3 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Consumer Psychology and Product Decision( 741 U3720 ) |